Engaging Associates, unique Products and inspiring Presentations are the compelling competitive differentiators. These components of successful retail are rare to find in most retail stores today, anywhere in the world. Kim and Mauborgne in their book, BLUE OCEAN STRATEGY(1*)  argue that tomorrow’s leading companies will succeed not by battling competitors in the “bloody” red ocean of head on competition, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves –termed “Value Innovations” – create powerful leaps of value for both the Brand and its Clients, rendering rivals obsolete and unleashing new demand. A Blue Ocean strategy provides an approach to making the competition irrelevant. DECORADOR’s multi-channel strategy offering both, unique products and services brings the ultimate “value innovation” and convenience to the home dйcor shopper on a 24/7 basis …. with a touch of class.

     “A blue ocean strategy brings with it considerable barriers to imitation. Some are operational and others are cognitive. More often than not a blue ocean strategy will go without credible challenges for 10 to 15 years as did The Home Depot, CNN, Fedex and Cirque du Soleil for starters.”

- unique In-home Sales & Service program where the design, consulting and installation service for all home decor projects – from wall to wall, ceiling to floor and room to room - will be performed by engaging Associates.

   This unique offering requires a human capital strategy which few retailers, if any have the ability or the desire to make the commitment. This unique offering delivered by engaging Associates within inspiring Presentations is only possible by following the brand’s ‘1 @ a time’™ approach with first its Associates and then with its Clients. These differentiators reinforce DECORADOR’S position as a market leader, rather than a market follower.

- unique value-priced private label collections in a varied color pallet which can be easily mixed and matched with other coordinated products.

[1] BLUE OCEAN STRATEGY by W. Chan Kim & Renee Mauborgne / How to Create Uncontested Market Space and Make the Competition Irrelevant Copyright 2005 Harvard Business School Publishing Corporation

Compelling differentiators

- unique selection of trendy lighting, floor coverings, mirrors, wall coverings and decorator fabrics.


   DECORADOR has formulated a proven and diversified multi-channel merchandising strategy that is highly differentiated from existing competition in the home decor retail sector by focusing on employing engaging People, offering unique Products with inspiring Presentations as follows:

Office: +1.757-961-7218

425 W. Wilshire Blvd., Suite 2 F / Oklahoma City, OK 73116

- unique selection of home decor product lines which are required to complete a home decor project on a custom order basis. 

- unique and exclusive collections of high-quality contemporary furniture at sixty percent of the retail of similar furniture carried by competitors.